02 Measured Into Irrelevance: How Enterprise KPI Culture Obscures the Signals That Actually Drive Growth
Most enterprises today are not suffering from a shortage of data — they are drowning in measurements that feel rigorous but reveal very little. The proliferation of dashboards, KPI libraries, and reporting cadences has created an illusion of analytical discipline while the metrics that genuinely predict digital success remain untracked, underfunded, or misunderstood.